Public relations professionals


  • Planning and organizing publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
  • Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organizations and arranging interviews with publicity media
  • Attending business, social and other functions to promote the organization
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

    Skill level

    Highly skilled